Post by account_disabled on Mar 7, 2024 6:31:24 GMT
Examples of Successful Corporate Storytelling Is everything clear up to here? We now enter a part dedicated to some examples of Corporate Storytelling, famous success cases, examples of valuable storytelling to experience first-hand the true corporate narrative art. Mulino Bianco Mulino Bianco was born in 1975 from the diversification actions of the Barilla brand, which decided to launch itself into the market of baked goods and sweets, breaking away from classic industrial production, but rather giving life to dreamy consumption, close to the idea of home, family, tradition , artisanal production.
Over the last 45 years Mulino Bianco has been able to build a true Greece Telegram Number Data narrative universe around the brand and its products, evoking a corporate "place/non-place", an ancient mill in the midst of nature. From here, little big stories, relationships, family stories with a high emotional component are intertwined, with a pinch of green marketing . How can you not think of Antonio Banderas – an actor much loved by women, attractive, charismatic, affable and reassuring – in the role of the miller in one of the most famous and loved Mulino Bianco advertising campaigns, with the pay off “A good world”. Sensitive and warm concepts are introduced here such as people at the centre, renewable energy, green sensitivity, respect for nature, healthy eating.
Coco Chanel Chanel is among the most famous brands in the world, with a highly recognizable logo and an indestructible empire in high fashion. Founded in Paris by Coco Chanel in 1909, today, in addition to haute couture and ready-to-wear, the brand includes accessories, leather goods, cosmetics and perfumes. But if the name Chanel is now part of everyone's collective imagination, this is due to the fact that the brand has managed to evolve more and more, exploiting communication to move in contemporary time, without ever betraying its traditional style and identity. . Same values for over a century: refinement, freedom to experiment without ever giving up elegance, savoir faire. In support, an endorsement studied in detail, with iconic celebrities protagonists of the series of mini-films that tell a short story, but full of suggestions and details.
Over the last 45 years Mulino Bianco has been able to build a true Greece Telegram Number Data narrative universe around the brand and its products, evoking a corporate "place/non-place", an ancient mill in the midst of nature. From here, little big stories, relationships, family stories with a high emotional component are intertwined, with a pinch of green marketing . How can you not think of Antonio Banderas – an actor much loved by women, attractive, charismatic, affable and reassuring – in the role of the miller in one of the most famous and loved Mulino Bianco advertising campaigns, with the pay off “A good world”. Sensitive and warm concepts are introduced here such as people at the centre, renewable energy, green sensitivity, respect for nature, healthy eating.
Coco Chanel Chanel is among the most famous brands in the world, with a highly recognizable logo and an indestructible empire in high fashion. Founded in Paris by Coco Chanel in 1909, today, in addition to haute couture and ready-to-wear, the brand includes accessories, leather goods, cosmetics and perfumes. But if the name Chanel is now part of everyone's collective imagination, this is due to the fact that the brand has managed to evolve more and more, exploiting communication to move in contemporary time, without ever betraying its traditional style and identity. . Same values for over a century: refinement, freedom to experiment without ever giving up elegance, savoir faire. In support, an endorsement studied in detail, with iconic celebrities protagonists of the series of mini-films that tell a short story, but full of suggestions and details.