Post by account_disabled on Nov 15, 2023 6:57:52 GMT
Retailer name hypermarket , retailer name reviews. We select the top review sites where publications are published frequently. Once a day we monitor negative mentions on review pages for new publications. Eight times a day, in search engines within the social networks VKontakte , Instagram , Twitter, we monitor using keywords retailer name , hashtag #retailername . Twice a day we monitor publications in the media via Yandex. News and Google News for negative mentions. As a result of monitoring , on average , we find negative mentions per day. It is important to understand that one day there may be no negative mentions at all , but the next day there may be negative posts per day. This is a feature of crisis management regularly monitor mentions, regardless of the results of previous monitoring , because the source and time of occurrence of the negative are unknown. . We deduce from the negative.
We identify negativity and classify it according to the degree of risk , choose photo editing servies a working model trolling using accounts , involve brand lawyers , respond with an official account , remove the post , negotiate to issue a refutation. Trolling or responses from brand advocates we neutralize the negative with the help of positive comments , write with several accounts. We are introducing an official account to prevent the development of negativity and remove competitors stuffing we write in the comments a response to the negativity for the group s subscribers on behalf of the company , then we communicate with the author of the negativity in private messages. If the author is not listed , write in the comments so that he writes to the official account in private messages.
We monitor the reaction of the target audience to our answers on social networks and on review sites we level out negative mentions so that the number of positive mentions exceeds the number of negative ones by times. Stage two introducing positive mentions We introduce positive seedings on review sites , in the official VKontakte group and top public pages of the cities where our client is represented. We write from account pages about promotions and innovations in a simple and familiar form. *Mention seeding is a tool for increasing positive and neutral mentions about a company. Read about how to write a seed in a separate article on our blog.
We identify negativity and classify it according to the degree of risk , choose photo editing servies a working model trolling using accounts , involve brand lawyers , respond with an official account , remove the post , negotiate to issue a refutation. Trolling or responses from brand advocates we neutralize the negative with the help of positive comments , write with several accounts. We are introducing an official account to prevent the development of negativity and remove competitors stuffing we write in the comments a response to the negativity for the group s subscribers on behalf of the company , then we communicate with the author of the negativity in private messages. If the author is not listed , write in the comments so that he writes to the official account in private messages.
We monitor the reaction of the target audience to our answers on social networks and on review sites we level out negative mentions so that the number of positive mentions exceeds the number of negative ones by times. Stage two introducing positive mentions We introduce positive seedings on review sites , in the official VKontakte group and top public pages of the cities where our client is represented. We write from account pages about promotions and innovations in a simple and familiar form. *Mention seeding is a tool for increasing positive and neutral mentions about a company. Read about how to write a seed in a separate article on our blog.